Essential qualities of human beings

objects are turned into marketable goods with monetary (exchange) value.[9] Essential qualities of human beings and their products are converted into commodities, into things for buying and selling on the market,[10] just as entertaining stories are sold to buy the attention of viewers. Commodity fetishism is the process through which commodities are emptied of the meaning of their production (the labour that produced them and the context in which they were produced) and filled instead with the abstract meaning (usually through advertising)[11] At their worst, the media’s appetite for telling and selling stories leads them not only to document tragedy, but also to misrepresent or exploit it[12] As often seen in the news (with stories of extreme obesity or unusual deformities) present-day "infotainment" commodifies humans through their personal tragedies or scandals, providing entertainment and titillation to public viewers. Infotainment and social media implications[edit] The topic of news media today being more commonly considered “infotainment” has increased with the growing popularity and use of social media applications. These popular social media outlets are what German theorist Jürgen Habermas would define as the “public sphere.” According to Habermas, it defines a social space (which may be virtual) in which citizens come together to debate and discuss the present issues of their society. The term has been used more recently in the plural to refer to the multiple public spheres in which people debate contemporary issues In Vedic Sanskrit, yoga (from the root yuj) means "to add", "to join", "to unite", or "to attach" in its most common literal sense. By figurative extension from the yoking or harnessing of oxen or horses, the word took on broader meanings such as "employment, use, application, performance" (compare the figurative uses of "to harness" as in "to put something to some use"). All further developments of the sense of this word are post-Vedic. More prosaic moods such as "exertion", "endeavour", "zeal", and "diligence" are also found in Indian epic poetry.[21]

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