human interest

ADVERTISEMENT Controversy has continued over the size of the audience and whether outlets are diluting content with too much "soft" news. The distinction between journalists and anchors versus reporters are "human interest", personality, or celebrity news story pieces.[citation needed] Soft news reporters and stories are typically directed by marketing share departments based on a demographic appeal and audience share. It is commonly accepted news anchors are also media personalities which may also be considered celebrities. Media outlets commonly use on-air personalities for their public appeal to promote the network's investments similar to the regular broadcast schedule including self-promotion and advertising. Critics might go so far as to view anchors as a weak link, representing the misplacement of both the credit and the accountability of a news journalism organization—hence adding to a perceived erosion of journalistic standards throughout the news business.[citation needed] (See yellow journalism.) Most infotainment television programs on networks and broadcast cable only contain general information on the subjects they cover and should not be considered to be formal learning or instruction. An example of a broadcast may include accusations of a celebrity or other individual committing a crime with no verifiable factual support or evidence of such claims. It can be said that many viewers and social critics disapprove of how media, particularly TV and cable, seem to hurtle from one event to another, often dwelling on trivial, celebrity-driven content [6] As seen with the commodification celebrities and public figures/leaders, news media is more frequently commodifying and selling the stories of people’s lives for pure viewer reaction and entertainment, as opposed to more focus being placed on real stories with informative meaning behind them.

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