use of social media applications

ADVERTISEMENT Commodity fetishism is the process through which commodities are emptied of the meaning of their production (the labour that produced them and the context in which they were produced) and filled instead with the abstract meaning (usually through advertising)[11] At their worst, the media’s appetite for telling and selling stories leads them not only to document tragedy, but also to misrepresent or exploit it[12] As often seen in the news (with stories of extreme obesity or unusual deformities) present-day "infotainment" commodifies humans through their personal tragedies or scandals, providing entertainment and titillation to public viewers. Infotainment and social media implications[edit] The topic of news media today being more commonly considered “infotainment” has increased with the growing popularity and use of social media applications. These popular social media outlets are what German theorist Jürgen Habermas would define as the “public sphere.” According to Habermas, it defines a social space (which may be virtual) in which citizens come together to debate and discuss the present issues of their society. The broadcast of important or interesting events was originally meant simply to inform society of local or international events for their own safety and awareness. However, local news broadcasters are more regularly commodifying local events to provoke titillation and entertainment in viewers. Commodification is known as the process by which material objects are turned into marketable goods with monetary (exchange) value.[9] Essential qualities of human beings and their products are converted into commodities, into things for buying and selling on the market,[10] just as entertaining stories are sold to buy the attention of viewers.

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